I conceived and led the creation of Louis Vuitton’s first Instagram AR try-on in collaboration with Virgil Abloh in partnership with Begood Studios. By fusing the heritage of luxury craftsmanship with the immediacy of social-media interactivity, we reimagined remote product interaction at a moment when physical access was limited. Working across wearables, immersive digital systems and global campaign frameworks, I bridged engineering, design and storytelling to deliver a seamless pipeline for future-facing fashion. The outcome: an elevated digital experience that not only defined engagement across international channels and but set a precedent for how a luxury brand connects with its audience in the modern age.